Cloud adoption fails more often on cost than on technology—especially for media workflows. This two-day, instructor-led workshop gives participants a practical, provider-neutral framework for understanding, forecasting, and controlling cloud spend across ingest, processing, storage, and distribution pipelines. Designed specifically for media workloads, the course explains why high data volumes, burst processing, storage growth, and egress costs regularly undermine cloud business cases.  Participants learn how cloud costs are actually generated, how to build realistic cost models, and how to predict spend under real operating conditions. The course also provides a structured decision-making toolkit to determine when public cloud makes commercial sense, when hybrid or on-prem remains the better option, and how to design financially sustainable architectures. 

Through hands-on workshops and real-world scenarios, attendees leave able to challenge assumptions, avoid common cost traps, and build a defensible, business-aligned cloud adoption roadmap. 

 Pre-requisites This course assumes a solid background in the broadcast media, and a basic understanding of how cloud platforms function.