This course provides a comprehensive introduction to the technical and commercial foundations of monetising broadcast and OTT services through advertising technologies. It explores how ad insertion works across IPTV and OTT delivery, the standards and architectures that enable it, and the revenue models that underpin modern advertising-funded and hybrid video services. The course is designed for both technical and commercial professionals working in broadcast, streaming, product, sales, operations, or business development roles. It is particularly suited to organisations that need to align engineering, product, and commercial teams around a shared understanding of ad-supported delivery models and their implementation challenges.
Participants will examine OTT delivery fundamentals, audience measurement, targeting, ad insertion workflows, and key standards such as SCTE-35 and SCTE-104, alongside client-side and server-side ad insertion approaches. Commercial topics include AVOD, FAST, SVOD, hybrid monetisation, and Smart TV ecosystems. Attendees will be better equipped to communicate across disciplines, accelerate project delivery, and make informed technical and commercial decisions in ad-funded video environments.
Pre-requisites. Prior experience in broadcast engineering or broadcast operations is assumed.
